The first time Amazon.com is allowing Kindles to be sold outside their website, they’ve chosen Target to do it.

According to the article on Reuters:

The $259 Kindle will carry the same price whether purchased on Amazon’s website or Target stores. The device will debut at Target’s flagship store in downtown Minneapolis and 102 South Florida stores beginning April 25, and will roll out to more later this year.

Read Target to carry Kindle at stores in late April.