If your Twitter profile is set to private, you can ignore this ranting post. It doesn’t apply you to.

If your Twitter profile is public, please take heed to this rant. It’s actually something you should seriously consider.

Every time I see a tweet, or someone’s Twitter bio, that says something like, “It’s only Twitter. It’s no big deal,” it makes me itch!

NO! It’s NOT just Twitter!

It’s called the public timeline for a reason, good people.

What you tweet is being seen in so many places on the web right now and indexed for posterity later that it’s not even funny. Every tweet gets a unique identification number and that number, associated with your words, becomes a link on many of search engines, especially Google, and on many of the third-party Twitter tools that are in existence and being created on a daily basis.

You don’t believe me?

No problem.

Try this:

1) Go to Google or Yahoo! or MSN Search or any other search engine.

2) Type your Twitter handle (with the @ symbol for one search and without it for another search) into the search field.

Now look at all the different sites and applications that have cataloged your tweets and how your tweets are being used.

The web isn’t losing popularity. It’s gaining it with more and more social media tools being created every day. What that means is that you’re information is being indexed and cataloged 24/7, and that information is going to be available for many years to come, even when you’re dead and gone.

You need to also not lose sight of the fact that your tweets and Twitter handle are being used by others to promote their own agendas. These may be sites you’ve never visited or even heard of. How can they do this? They’re taking advantage of the public timeline. Remember that.

Think about that when you think, “It’s just Twitter. It’s no big deal.”

The content you’re producing with your tweets today, do you want that same content associated with you in years to come?

Think about it.

For real.

Think about it.